After receiving a record fine from the CNIL, Google had no choice but to get up to speed on advertising cookie consent. Europeans may soon have the choice to reject them altogether.
The CNIL bends Google
So what is it? By visiting Google.com or YouTube in private mode, or without being connected to a Google account, any user sees a window concerning the management of cookies. However, by offering so far only two buttons, “I accept” and “Personalize”, Google encouraged the acceptance of its advertising cookies. The CNIL had therefore deemed this practice contrary to the regulations put in place in France in 2020, the framework for the acceptance of cookies having been tightened by the commission. The Mountain View company thus had a period of three months to comply, under penalty of paying a penalty of 100,000 euros per day of delay.
Google finally announced last week that a new button would soon appear on the cookie consent banner. It will soon be possible to “Accept all”, “Reject all” or to choose to personalize cookies via “More options”. The post from Google indicates that this new version has been deployed on YouTube in France since the beginning of April. For the moment, it has not reached the editorial staff’s computers.
After France, the update will be gradually rolled out to all European countries. Facebook (Meta), which had also been fined for the same reasons, has not yet changed its consent policy or communicated on the subject.
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