Audi is associated with the 4.screen platform, in order to offer new functionalities to its customers, directly integrated into the touch screen.
In addition to being ever more electrified, today’s cars are also increasingly connected. Touch screens, GPS navigation, sensors of all kinds or even voice control and other virtual assistants, it is impossible to name all the technologies present in our cars. Not to mention of course semi-autonomous driving, which is still in full development. From now on, screens have almost become essential and manufacturers have understood this.
No wonder the latter are therefore actively working to improve on-board systems, to the point of transforming cars into tablets on wheels. We think in particular of Tesla, but also of Mercedes, which offers a huge digital slab 1.40 meters wide, crossing the entire cabin. But these screens aren’t just there to look pretty, in most cases. They are now an integral part of the driving experience.
This is particularly the case at Audi, which has just announced via a press release the establishment of an unprecedented partnership with 4.screen. It is a platform for interacting with the driver in real time, thanks to its Mobility Experience Cloud (MXC) system. This is then able to provide different types of data directly to the user, depending on the needs.
At Audi, this system will be integrated into the MMI already present in the brand’s vehicles. It will allow owners of the brand’s vehicles to benefit in particular from more complete information, in particular on the points of interest around them, directly via the touch screen. In addition to being able to find the store or gas station closest to them, they will have access to other innovative features.
As the press release specifies, the driver will also be able to receive exclusive information as well as personalized offers offered by the various places nearby, all in real time. Later, even more localized recommendations and content will be available, on demand. Indeed, it will always be possible to choose whether or not you wish to take advantage of these features, via the privacy settings.
This new, cloud-based feature will be available directly in the infotainment system of Audi models from the fall. It will then be compatible with MIB2 and MIB3 for vehicles manufactured from 2019.
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