The Entertainment Software Association (ESA) has officially announced the return of E3 next June. They promise “a week of titanic revelations on AAA products”.
Fans of AAA games and eye-popping video game trailers can rejoice. The juggernaut in the field announces its big comeback. On the site of varietywe learn that the next E3 is scheduled for June 2023, without specifying specific dates.
The Entertainment Software Association (ESA), the organization behind the big rout promises “A week of massive AAA product reveals, shocking world premieres and exclusive access to the future of video games. »
A return planned in advance
The announcement of the return to a physical edition in 2023 is not necessarily a surprise. We learned in early June that the Los Angeles show was planning to return in 2023 in a hybrid version, both held online, but also in person with real stands and real people.
This is more or less what is confirmed today. The organizer has announced that it is ready to welcome publishers, developers, journalists, content creators, manufacturers, buyers and license owners. We also learn in Variety that digital showcases will be organized.
Among the notable novelties, we learn that the ESA is partnering with ReedPop, the event company behind other gatherings such as PAX, New York Comic Con and Star Wars Celebration.
The ESA had canceled the 2020 edition due to the pandemic before resigning itself to offering a 100% online edition in 2021, before completely skipping it in 2022, which had led many observers to pronounce the symbolic death of the event that previously rained and shined on the industry.
What about the Summer Game Fest?
Meanwhile, a new player has gradually carved out a place for itself, the Summer Game Fest. Shortly after the announcement of the return of E3, its organizers did not fail to publish a tweet mentioning their return also in 2023 with physical and online events.
Get ready!returns in June of 2023 for the fourth year, with a lineup of digital and in-person events to celebrate the future of video games.
Sign up at https://t.co/gO9QVWnsZd for more details!
— Summer Game Fest (@summergamefest)
The whole game will now be to know if the two events will come into confrontation or be able to coexist. A statement by Stanley Pierre-Louis, President and Director General of ESA, in the press release announcing the return of E3 sounds a bit like an answer to this question. He argues that: “The past three years have confirmed that E3 convenes our industry like no other event. Hearing by this that the Summer Game Fest was in his eyes only a parenthesis.
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