The Solex brand will present a new electric bike by the name of E-Solex, at the beginning of July during the Pro-Days 2022. Reserved for substantial grants, the model will however be available for long-term rental to try to find its audience.
Solex is a brand that has spanned generations and decades, through its famous and iconic moped produced in more than 8 million units between 1946 and 1988. Owned by Easy Group Bikes, the company has experienced enormous financial setbacks in 2019 before raising the bar.
Today, Solex has diversified through a catalog of electric bikes including four models. And in this year 2022, the company is returning to the charge with the E-Solex, a brand new trendy cycle expected in early July on the occasion of Pro-Days 2022, the professional bicycle show organized from July 3 to 5 in Paris.
” We hope that new generations will form an emotional relationship with the product, as our parents were able to do.“, explained Raphaël Raynault, in charge of the communication of the project, in the columns of the Parisian . And for the occasion, Solex has pulled out all the stops.
Launch in 2023
First, the design of the vehicle was placed in the hands of Pininfarina, an essential Italian entity specializing in the design of automobile bodywork. Secondly, the production of the E-Solex should be 100% French and dispatched to the four corners of France.
Automotive Magazine evokes, among other things, a frame built in Bouches-du-Rhône and a Valeo engine manufactured in Lyon. The assembly of the bike would be carried out at Easy Group Bikes, in Saint-Lô.
However, it will be necessary to be patient before seeing it land on the market. Its presentation at the beginning of July does not instantly precede its marketing, which will take place in the summer of 2023, we learn. Above all, its price could make more than one think about the expensive price range set by the manufacturer.
Solex, a price that stings
It is indeed a question of a ticket of 4599 euros, which clearly places it as an electric bicycle out of reach of the general public. But Solex uses a small commercial technique which is theleasingto lower the note and attract the most interested.
A long-term rental formula (LLD) will be offered for 100 to 130 euros per month, over a period of 36 months, including maintenance and warranty. Today, more affordable offers still exist on the market, like the Power 1 from Swapfiets, billed at 59.90 euros per month.
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