Gaumont unveils its streaming service dedicated to black and white heritage films. No “Avengers” and other nonsense here, only French cinema from before the 1970s.
When it comes to SVoD service, there are more and more choices. From Netflix to Mubi, via OCS, myCanal, Disney+, or even Salto (we forget some), the catalogs are expanding and becoming more and more specialized. But no department had made such a radical choice as the new one: Gaumont Classique.
The principle is simple: only French films in black and white. Jules Le Hénand, marketing manager for Gaumont, behind the announcement in aspecifies that the service already includes 200 works, “mostly invisible on TV and not found on the platforms”.
Treasures from oblivion
The objective for Gaumont could not be clearer: to prevent, in “the era of streaming”, “its treasures” from falling “into oblivion”, further details Jules Le Hénand. With a relatively low entry price, the firm hopes to “make these films accessible”, by slipping a little tackle to Netflix and others: “Faced with the majors who lock their catalogs, our wish is that everyone can discover ours. »
There is no doubt that Gaumont also hopes to grow its catalog of films built up over nearly 126 years of existence.
The launch date of the service is no coincidence. Tuesday, May 10 is indeed the birthday of Léon Gaumont, the studio’s founder.
How to get there and at what price?
To subscribe, nothing could be simpler, just go to gaumontclassique.fr and create an account. The offer is quite honest with a monthly subscription at 5 euros and 50 euros per year, a reduction of 10 euros if you commit to the year.
It is already possible to consult the catalog, unsurprisingly, composed largely of “classics”. It is also possible to sort the films by decade and no feature film exceeds the 60s. It is possible to go down to the 30s for talkies, or even to venture further into silent cinema . Supplements in the form of documentaries or interviews are also included.
A smartphone application is launched alongside the service. It is also compatible with the Chromecast function, a necessity for anyone wishing to offer an app dedicated to films and series in 2022.
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