The Google Cloud France region will open its doors on June 30 with the aim of improving the quality of its service in the country and competing with Microsoft and Amazon in this market.
If the Google subsidiary had planned its arrival in France for the end of 2021 or the beginning of 2022, it will have taken a little longer for Google Cloud to arrive in France. This is enough to compete with Microsoft’s Azure offers and Amazon Web Services, which have already been established in the country for several years.
Two years of work to install Google Cloud in France
As noted Century Digital, it took two years for the Google subsidiary to settle in France. But it was probably to do the job well: The new France region connects to the 30 existing regions and is based on the same infrastructure and security services used for our own operations at Google “We learn on the page of the launch of Google Cloud in France.
We know there will be three data centersinitially, located in Île-de-France and “ directly connected to Google Cloud’s global private network“, although the precise locations are not known.
Why is Google Cloud setting up in France?
As Google states, setting up in France, “ it’s more proximity with our teams, less latency and more availability, but it’s also more services and innovation at the service of French organizations“.
What Google does not say is that a new region in France is also a way to come and compete with the other hosting and cloud computing , namely Microsoft Azure and Amazon Web Services (AWS). Arriving in France in 2018 and at the end of 2017 respectively, they had time to convince many customers. Among those of Azure, we find for example “Atos, Cdiscount, Lille University Hospital, Nancy University Hospital, Franprix, Groupe Beneteau, L’Oréal, Nexans, Renault, but also Société Générale and Sodexo“, we read onThe Computer World. On the side of AWS, Bouygues Telecom, Klaxoon, La Fourchette, Mano Mano, Radio France, Schneider Electric, SNCF, Société Générale or even TF1 trust them.
Where are the French cloud companies?
What worries some associations is European digital sovereignty, they consider that “French companies do not rely enough on European technology players“.
Also, when arriving in France, Google will have to adapt to our legislation. The Mountain View firm obviously promises to “meet strong requirements in terms of compliance, data localization and other regulations specific to France and the euro zone“.
In addition, a report by the firm Markess by Exaegis indicates that “the three American giants alone capture 71% of the infrastructure (IaaS) and development-on-demand (PaaS) applications market in France in 2021, including 46% for Amazon Web Services alone“, writingThe gallery. The newspaper adds that “these behemoths accounted for no less than 80% of the sector’s annual growth“. According to the firm, other suppliers, particularly French ones, “cannot compete with the colossal investments of hyperscalers, figures in billions of dollars annually“. A priori, no trend is emerging towards a decline in the growth of American players to the benefit of French players.
OVH, for example, has just announced a new offer ofcloud computingvia Shadow as well as Shadow Drive, an online storage service for individuals, but also for businesses.
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