Amazon takes on the fight against bots. Launched only in the United States for now, a new invitation system for low supply and high demand items has been put in place to prevent them from being acquired by greedy resellers.
Amazon is embarking on an all-new shopping experience for products experiencing high demand for low supply. According to the Seattle-based company, this new move will help prevent stock-outs and price gouging caused by bots for limited-quantity items.
Express the desire to buy a product
Amazon claims that this novelty will serve customers who are actually trying to acquire an item but are not succeeding. It has so far only been launched in the United States, starting with the most unobtainable products, namely the PlayStation 5 and the Xbox Series X, which have both faced serious shortages since their launch.
Items that will be part of this program will now display a new button Request invitation (Invitation request). The page will also mention that the desired product is in high demand and available in limited quantities and that Amazon will not be able to meet all requests.
The objective is to prevent the purchase and resale of these rare products at prices much higher then, a practice which can discourage some potential buyers. This new option will now force anyone wishing to acquire the product to request an invitation from their page, at no additional cost. This invitation can be requested by anyone, whether or not the person has a Prime account.
A sorting carried out according to precise criteria with a deadline to buy
Amazon will then take care of sorting the invitations to exclude the bots and only keep the real customers. To do this, the company will analyze the purchase history of each account as well as its creation date. If the account sees their request accepted, they will then receive a confirmation email telling them how to proceed with the purchase of the item with a link redirecting them to it.
Another novelty, the customer will then have an imposed deadline to finalize his order which will be indicated to him in the email and which seems to be approximately 72 hours according to the image provided by Amazon. Once returned to the product page, you will be offered two choices: put the product in your basket or buy it directly. The page will also tell you how much time you have left to purchase the product before the invitation expires, with above the mention Available for you to buy (Available for purchase for you). Of course, the more stocks fill up, the more Amazon will be able to grant these famous invitations.
This will help stem the negative effects that some players can have on the experience of “normal” customers and should give them a better chance of accessing the products they actually want to buy. This novelty is currently only active in the American market and it is not yet known whether Amazon intends to roll it out elsewhere, but it would make sense anywhere.
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