According to Adam Mosseri, the boss of Instagram, the platform should slightly modify the display of photos and videos by making them larger on your screen. A way for the group to provide a more comfortable viewing experience.
Audiovisual content is obviously of paramount importance to Instagram. In a short speech published on Twitter, the boss of the social network, in the person of Adam Mosseri, explained how photos and videos were going to become more and more important on the platform.
Among the ideas mentioned, the “full screen” display of content. And this, in order to bring a more comfortable viewing experience to users. Between the lines, we must grasp one thing here: Instagram above all wants to compete with TikTok, which places video at the heart of its philosophy. For the success it is known for — more than a billion users.
A test project
In order to make your feeds more immersive and engaging, Instagram wants to intervene on the size of images and videos, by enlarging them. An example was briefly shown during Adam Mosseri’s intervention, although it should be treated with caution: the interface shown is indeed a mock-up, indicates TechCrunchwhich is subject to change.
📣 Testing Feed Changes 📣
We’re testing a new, immersive viewing experience in the main Home feed.
If you’re in the test, check it out and let me know what you think. 👇🏼
— Adam Mosseri (@mosseri)
In particular, we can notice the maintenance of the lower bar and the buttons of Home, Search, Reels, the Shop and access to your profile. At the top, the stories seem to disappear. But the American media ensures that Instagram will maintain them, new interface or not.
Video is central to today’s social media and platforms. Reels represent more than 20% of time spent on Instagram. The desire to increasingly monetize this part of the application is therefore real, but should be implemented gradually over the next few years.
The competition is never far away
At the competition, same story. Google-owned YouTube could deploy ads within YouTube Shorts, where short videos of up to 60 seconds that are meant to rival TikTok are posted. There is obviously a lot of potential and a financial windfall to be exploited in this niche: in this case, the large groups are never very far away.
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