Xbox Everywhere is the name of Microsoft’s strategy to establish itself as the leader in the video game market.
While waiting for its big Xbox & Bethesda Game Showcase on June 12, Microsoft is sharpening its weapons and unveiling the name of its new strategy for the video game market: Xbox Everywhere. Behind this name hides a new boost that could allow Microsoft to outrun Sony and Nintendo in future matches.
Here is Microsoft’s definition of the Xbox Everywhere initiative.
We want you to be able to enjoy the titles you love, with whomever you want, on the devices you already own, all over the world.
This is obviously not completely new and it has been part of Microsoft’s strategy for several years regarding cloud gaming. But with this new name, Microsoft wants to step up a gear.
Access more video games in cloud gaming
First of all, the firm now wants to add games to Xbox Cloud Gaming outside of the Xbox Game Pass service alone. Result: you no longer need to subscribe to the service in question to access these games. Microsoft started with arguably the most popular example possible: Fortnite is available on Xbox Cloud Gaming completely free of charge. This should also allow gamers to better differentiate between Xbox Cloud Gaming, the technology platform, and Xbox Game Pass, the subscription gaming service. Microsoft itself tended to confuse the two before, to the point of refusing to give a trade name to its cloud gaming platform. For a while, the press therefore continued to use the project name xCloud.
Microsoft says so Fortnite is just the beginning » and the firm wants to add other games to its service, starting with popular free to play games. With the ongoing takeover of Activision Blizzard, we inevitably think of Call Of Duty Warzone which could be a prime target for the service. Above all, Microsoft should offer as part of Xbox Everywhere gamers access to games they have purchased from the Xbox Store. We would then follow the same pattern as Nvidia’s GeForce Now service. It would be enough to buy a game on the Xbox Store to be able to access it from anywhere. This function was originally promised in 2019 by Microsoft and could land soon.
The firm highlights the 150 games “ Cloud Aware which automatically offer touch controls if the player accesses them from a smartphone or tablet. Xbox teams have worked with over 125 developers to make over 350 Xbox Game Pass games compatible over the past few years.
Cloud gaming from more devices
Microsoft proudly announces that it has already convinced 10 million gamers to try game streaming via Xbox Cloud Gaming since the launch in 2020. The company has already made its service available on PC, Android devices, iOS, iPad OS and on Xbox One and Xbox Series.
The next step has already been indicated by Microsoft in 2021, it is the television. While waiting for a native application from Microsoft’s partners, the firm is preparing a low-cost device to be connected directly to the HDMI port of his television. Described as a hockey puckthe device has been teased for many years and should be presented in the coming months.
More regions and real successes in sight
The Xbox Cloud Gaming service is available in 26 countries and Microsoft continues to gradually expand coverage, despite the strain on supply circuits, especially when talking about modded Xbox Series X consoles. The service arrived in Brazil, Mexico, Australia and Japan at the end of 2021. The firm indicates that the success encountered in Brazil has been particularly important since the demand from players has exceeded Microsoft’s server capacities. at launch.
In the coming months, expect to see cloud gaming available in even more places, we can’t wait to tell you more.
To grow so quickly, Microsoft obviously relies on its Azure infrastructure. that reaches more people than any other cloud provider “. If Xbox just manages to regain some market share against PlayStation, the manufacturer is in the process of taking a clear lead over its competitor in this area of the future. Cloud gaming could allow Microsoft to conquer territories hitherto reluctant to the Xbox brand or to game consoles in general.
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