According to the Deadline site, Netflix is considering bringing live content to its platform in order to involve subscribers, in particular by voting.
Conventional television is not totally dead. After launching Live in France, its chain » linear on its streaming service with programs streaming all day, netflix would have desires on a larger scale.
According to the American site Deadlinethe streaming service is reportedly considering going live for the first time.
To be able to vote live
Don’t expect to see Netflix turn into a TV channel, however. The aim is to integrate broadcast programs “ unscripted », hear reality TV format, and stand-up shows. All of this would allow subscribers to vote live for candidates. And so, as on linear channels, to make money in this way if it happens… (or to integrate advertising).
Netflix had tested a format that could lend itself to it with its festival Netflix is a joke, bringing together some 300 stand-up shows including those of Dave Chappelle, Pete Davidson and Larry David. According to Deadlinein the future, Netflix may consider a live version on its platform.
The Californian firm would also have in mind the idea of having its own dance or talent competitions, like Dance with the Stars or American Idol (New Star in France), or for “ social experiences » with programs already present on the SVoD service such as love is blind Where The Circle.
It should be noted that some Netflix competitors have also embarked on the broadcast of live sporting events, such as Amazon Prime Video for Roland Garros and Ligue 1, or MLB baseball on Apple TV+. For some time there have been rumors of Netflix’s interest in Formula 1 and this could be a way for the video service to broadcast the races in real time, without having to take stock of them after a year in his series Formula 1: Drivers of their Destiny.
Live streaming on Netflix is still a long way off. The French experiment with Direct has not yet been generalized to all the countries covered by the platform. For the moment, the idea of applying it to reality TV content or in the contest format is following its course, with no guarantee of success.
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