As the OnePlus co-founder’s new brand officially unveiled the design of its first smartphone yesterday, the device was on view at an event hosted by Nothing in Basel, Switzerland.
That’s it: we finally know what the Nothing Phone(1) looks like. A design revealed by an official image, ahead of a launch scheduled for July 12. But the young shoot has also authorized a few handpicked influencers and journalists to take a close look at its first smartphone in Basel. The result are photos and videos showing exclusively the back of the phone – which will offer amazing functionality.
It shines brightly
We have never seen such a fuss for a mid-range smartphone. Protected by a glass dome, the Nothing Phone(1) only showed its transparent back, of which the brand seems particularly proud. But one detail had so far escaped us: it shines.
Most notably, it incorporates a few light circuits around its camera block and lower back. At regular intervals, those invited to Basel could notice that the smartphone produced a pattern of bright flashes – without knowing what triggered them.
Is the Phone(1) able to react to the music being played to provide a synchronized light ambiance? Rather, we are looking at a feature to notify users of the receipt of a notification. Like the edges of some curved screen smartphones, for example.
This is already the identity of the brand: Nothing wants to do anything like the others. After having marketed a pair of transparent headphones with the Ear(1), the brand is preparing to take the plunge into a much more risky market: the mid-range smartphone.
Doubtless dreaming of a new OnePlus, Carl Pei’s brand is not targeting this segment by chance. OnePlus now shunned by some historical customers who believe it has lost its interest since it produced high-end smartphones, Nothing wants to reconnect with the promises of accessibility of yesteryear.
We do not yet know how much the Phone(1) will be sold for, but the – modest – technical sheet of the phone lets us imagine a price below 400 euros. In any case, the wait won’t be long before knowing if Carl’s perseverance pays off.
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