The OnePlus brand would consider separating from its Nord division to make it a full-fledged brand capable of offering its own products under a new name.
OnePlus would consider making its Nord range a brand in its own right. The website The Mobile India indicates that, according to its sources, the OnePlus brand would like to disassociate itself from the Nord name and let it fly on its own, as Xiaomi had been able to do with its Poco brand.
A full-fledged smartphone brand
The Nord brand would operate independently and form its own teams and image. This would no longer mention the OnePlus brand in the future and would adopt its famous light blue color. The brand could however still use the name of its parent company in certain cases with the designations “from OnePlus” Where “a OnePlus brand”.
This separation between the two brands, if it takes place, should make it possible to offer a wider choice of products to consumers, with the new Nord brand wishing to expand into the market for inexpensive smartphones.
Nord would pick up where OnePlus left off?
The brand would offer smartphones in the future at prices between 189 and 441 dollars (prices converted from Indian currency). They would also be entitled to a new interface installed over OxygenOS.
This last price would roughly correspond to the category of budget smartphones that can still contain serious high-end technical characteristics that we refer to as flagship budget. Such a positioning would allow them not to collide with what OnePlus already offers on its side.
The Nord entity could also offer a wider range of products in the future that would include televisions, bracelets and connected watches, Bluetooth neckband headphones, power banks and other accessories. The brand would establish its teams in India and manufacture its new products there. The brand could also have a very strong offline image unlike what OnePlus was offering.
Remember, however, that the OPlus group is no stranger to this type of strategic upheaval. The OnePlus and Realme brands were initially launched as Oppo product lines to tackle Western and Indian markets. OnePlus has also been getting closer and closer to Oppo for a little over a year.
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