A pioneer in instant photography, Polaroid continues to modernize and diversify to satisfy all desires. And it is now in a mini version and in color that its famous camera is available with the arrival of the Polaroid Go in red and black, the smallest on the market.
It practically fits in the palm of your hand. The Polaroid Go is no newcomer to the instant photo pioneer. But he signs a comeback with fanfare and colors to be discreet in the bags.
Advertised as “the smallest and most compact in the world“, the Polaroid Go displays minimalist dimensions: 10.5 cm long by 8.39 cm wide and 6.15 cm high. Enough to be taken in one hand to take candid photos.
A reduced format to take everywhere
After the connected versions like the Polaroid Now+ and to also go head-on with the now ogre of the market, Fuji with its wide Instax range of devices and printers, Polaroid is playing the scale model card to stand out and slip into everywhere.
The Polaroid Go relies on its camera and film size to be easier to pull out than a regular instant camera. Released last year in white, it now comes in red and black, as well as with a set of colored filters (blue, red, orange) to put on it to give an effect to your shots (optional).
The Polaroid Go bets on simplicity with a trigger button on the top, right next to the ON button to start or stop it. The counter display shows the number of films remaining in the device. These are also film papers in a format obviously smaller than that of the usual Polaroid cameras.
The flash fires automatically when needed. For taking one-handed selfies, the button is easily accessible and you can look at yourself in the viewfinder mirror to frame yourself well. Press down, let the ejected photo sit in the camera for about five seconds, then remove it. Wait for the snapshot to reveal itself. And above all, do not shake it! The best is to leave it face down or in a not too bright place so that the development takes place quietly (it can take up to 10 minutes for an optimal final result).
The tiny Polaroid Go // Source: Polaroid
The Polaroid Go is barely 6 cm high and 10 cm long // Source: Polaroid
Polaroid Go price and availability
The Polaroid Go is available in white, black and red. It is announced at the sale price of 119.99 euros on the Polaroid site exclusively for the Polaroid Go Red and Polaroid Go Black versions.
The pack of three colored filters is sold at 19.99 euros. New films with black frame are available at 19.99 euros per pack of 16.
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