In line with a research carried out in the USA with greater than 5,000 respondents, the vast majority of electrical automobile consumers accomplish that for causes that aren’t associated to the surroundings. What can we be taught from this Polestar survey?
If the environmental profit of electrical autos is not to be confirmed, it’s clear that many consumers are switching to the linked automobile for different causes. And it’s not the Polestar survey that may say the other: greater than 55% of respondents admitted that the explanations that led them to purchase an electrical automobile weren’t associated to ecology.
Totally different profiles in response to age
Among the many roughly 5,086 American respondents, Polestar shared completely different findings revealing the explanations for purchasing an electrical automobile, and sure profiles emerge, particularly in response to age. Listed here are the outcomes to recollect: solely 28% of 57-75 12 months olds have faith in a brand new model of electrical automobile, this determine rises to 57% for folks aged 25 to 40.
On common, all ages mixed, 46% of respondents are much more prone to think about new manufacturers like Polestar in terms of buying an electrical automobile. This little question explains the success encountered by Rivian particularly with their announcement of the R1T electrical pick-up: a start-up producer of electrical autos is not a concern lately.
The surroundings within the background
For youthful profiles (18-24 years outdated), the picture that an electrical automobile conveys is a crucial issuewith a minimum of 12% of respondents on this age group admitting that that is even crucial criterion that may make them select an electrical automobile over a thermal one. Among the many oldest, the picture returned appears to be a lot much less of a criterion of alternativewith solely 4% of 57-74 12 months olds seeing this as necessary.
As well as, Polestar reveals that in-car applied sciences, infotainment supply and connectivity are issues which can be crucial for potential future prospects. Providing a coherent digital ecosystem has subsequently turn out to be a precedence for a lot of producers, in an effort to seize an more and more current tech-savvy clientele.
The survey carried out by Polestar centered on the present state of acceptance of electrical autos in a broad sense, but additionally on the charging infrastructure and the notion that potential prospects have of an electrical automobile when seeking to substitute their present automobile, or purchase a brand new one.
Keep in mind that Polestar at present has a mannequin not offered in France, the Polestar 2, and that from 2022, the agency plans to launch one new electrical automobile mannequin per 12 months, beginning with the Polestar 3 SUV in subsequent October. Over right here, and because of a protracted authorized standoff with Renaut linked to the brand of the model, the Swedish firm doesn’t but have authorization to promote its autos in France.
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