Realme creates a surprise by carving out a place in the Top 5 of the most shipped smartphones to France, with three-digit growth. Oppo also moved into 4th place among manufacturers while Samsung lost a bit of market share.
Bye bye Wiko and Huawei, welcome Oppo and Realme. The Top 5 of the biggest sellers of smartphones in France is turned upside down for this first quarter of 2021 according to the Canalys institute, which is based on the number of devices shipped from manufacturers’ factories.
And in this little game, there is a clear winner this year, by the name of Realme. The Chinese brand invites itself to 5th place with a dizzying growth of 443% compared to last year at the same period. A dazzling advance that is reminiscent of Xiaomi a few quarters ago.
Oppo also invites itself into this top 5 for the first time with a nice double-digit increase of 38%. This progression is not a surprise, given that Oppo has already been invited several times in the rankings of the best sales of the year in 2021, but it confirms its status as the 4th manufacturer in France.
Samsung down sharply
Another important lesson from this ranking: Samsung achieves an undeniable poor performance, with a 22% decline compared to the first quarter of 2021. The Korean firm still maintains its leading position, but we understand that it is a hair’s breadth. ‘Apple since the two manufacturers share the same market share of 26%.
A setback all the more important as it is in this quarter, Samsung has far from remained idly by, since the Seoul firm has released its new high-end phones, the Galaxy S22, S22 Plus and S22 Ultra, as well as two mid-ranges, the Galaxy A33 and A53. That said, some phones may take a little time to find their audience, we will certainly have to see if the second quarter confirms this trend. The annual results will also be full of lessons for Samsung’s state of health.
For its part, the Apple brand grew by 8% in this first quarter, a good performance which marks a successful launch of its iPhone 13 which we had already been able to measure in the last quarter of 2021.
Let’s finish with Xiaomi, which although still growing, no longer shows an insolent three-digit growth. In the first quarter of 2021, the Chinese giant had recorded an increase of 131%. It is content here with a small jump of 6%, which is good, but not great. Nevertheless, its market share increases to 23%, the equivalent of Apple last year at the same time. Impressive.
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