On the occasion of its very first keynote, Shadow detailed its strategy for the future of its cloud computing service. The company wants to become essential for gamers, creators and professionals. And this notably involves the arrival of a new subscription, more powerful, but also more expensive.
During the Shadow Spotlight, its very first keynote organized on Wednesday, the company unveiled the Power option which enriches the offers of the French company after having drastically revised its proposals last year. “The best of our cloud computing technology“, explains the Managing Director of Shadow Eric Sèle, who took over after the investment fund bought out Octave Klaba, founder of OVHCloud, in the spring of 2021.
Last year, the pricing policy had been revised upwards and simplified so as not to be too scattered, but also to reduce losses, while responding to requests. For this, new subscriptions had been opened and now, anyone wishing to subscribe to Shadow can do so and be connected to a high-end PC in the cloud in 1 hour. The arrival of the Power option will make it possible to expand the offer a little more.
The players in the sights
We are not idle at Shadow. Several updates recently brought dual screen and remote screen compatibility, color enhancement, early access to Shadow VR to enjoy virtual reality in the cloud. And apps will get a redesigned interface with a new logo design.
All of this follows a new, clear path: Shadow now wants to rethink itself as a service offering, with the PC in the cloud at its heart and the possibility of adjusting its performance according to its needs. For this, the Power option will enrich the current offer at 29.99 euros per month.
The Power option includes:
- An AMD EPYC 7543P processor with 4 cores and 8 threads
- A GPU depending on the local datacenter:
- Nvidia RTX A4500 or Nvidia GeForce RTX 3070 class graphics cards
- Equivalent graphics cards from NVIDIA designed for professionals
- AMD RDNA 2-based graphics cards including AMD Radeon PRO V620 designed for cloud computing and gaming
- 16 GB RAM
- A 1 Gb/s connection (like the basic offer)
With this offer, Shadow makes no secret of aiming above all at gamers by offering them a more powerful configuration at the GPU level. For some more demanding software to run on the servers, the lack of RAM could be felt. “We want to become essential again in cloud gaming. This is why the majority of users come to see us“says Éric Sèle while his predecessors had nevertheless tried to erase the “gaming” image of Shadow to promote the more universal and diversified “cloud computing” less compartmentalizing. “We want to do everything and offer a solution for everyone, from the creative to the professional, including the player.“, retorts the owner of the place when we underline the change of vocabulary and paradigm.
An option that inflates the bill
However, it will take a little more checkout. The Power option is announced at 14.99 euros per month, which will bring the subscription to nearly 45 euros monthly. “It’s a little more expensive indeed, but we have to deal with the difficulty of finding graphics cards, component problems and server management“, we underline at Shadow, adding that at an additional 15 euros, the costs are at their tightest and the margin minimal.
For the moment, Shadow wants to go upmarket with its new option. “We continue to keep our promise to always have up-to-date and high-performance equipment”, indicates the CEO of Shadow. “The old remains in a corner of our head to do something else in the future. And why not a less ambitious and less expensive Shadow offer to serve those who want to settle for little for simple office automation? This is not to be excluded, we are told…
Pre-orders for the Power option will begin this summer for availability in the fall. It is possible to register to hope to participate in early access. Current Shadow subscribers will obviously have priority, but thereafter, any new user will be able to register and subscribe to the Power option.
The storage offered does not change compared to that of the basic offer (256 GB and the possibility of adjusting in addition). For 15 euros more per month, and a targeted target of creators and professionals, even gamers, it would have been interesting to perhaps increase to 500 GB of space, if only to be sure of being able to download more than two big games without reaching saturation. But for that, Shadow has a solution fresh out of its pocket, Shadow Drive.
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