During its Snap Partner Summit on Thursday, the firm announced the arrival of numerous improvements for Snapchat and in particular for content creators. Among the novelties, we note the arrival of ray tracing for objects in augmented reality and even more realistic virtual fittings.
The prowess of the camera designed by Snapchat is no longer to be presented. Year after year, the little ghost application multiplies innovations to make its camera a must have for users, and a source of inspiration especially for Google and its Pixels. It is probably not without reason that the two companies have worked together on software improvements for one and opportunities for its filters for the other.
Last year, the Snap camera had thus shown its talents to highlight all skin tones by training its AI to recognize skin differences without taking it for problems of shadow or light. Other filters had been added so that the camera, also used by other partner applications, was extremely effective, especially for virtual fittings or games. So many points that revealed many advances this year.
Shine from all angles
Lens Studio, the tool for creating filters and other augmented reality experiences, continues to move upmarket with the addition of new functions and possibilities. Lenses can now display weather data, live translation (even in sign language!), financial data, sports information.
And among the next improvements, ray tracing will be added to shine the reflections of objects in AR. For the first time, Snap announces that the technology will scale across a wide range of mobile devices, with “console quality” realism (but not PC, Nvidia is still quiet…).
Tiffany & Co., the famous jewelry brand, is the first partner to have tried it with a brilliant piece of jewelry. Disney also showed off an AR filter with Buzz Lightyear sparking ahead of its big-screen release in the upcoming Pixar animated movie.
What to give even more realism to the filters to come with improved light effects, and in particular for the fittings of clothes in augmented reality, the other strong point advanced by Snap and its camera.
Truer than life fittings
Because what the company behind Snapchat wanted to boast about is also its Camera Kit technology and its SDK for augmented reality that its partners can appropriate for their own mobile application. And where AR will find its full measure, it is in particular on the adjustment of clothes, shoes or even glasses on oneself.
Filter developers like Atomic Digital, a specialist in creating AR experiences for brands, have embraced Snap tools to bring a new dimension to their projects. In particular, they had collaborated with Adidas for a truer-than-life shoe fitting filter via the Snapchat app.
And the concept will be able to go even further with the AR Shopping solutions presented this Thursday. This could be to find your future pair of glasses perfectly adapted to the morphology of your face or your future evening dress. Snap 3D Asset Manager is a platform made available to brands to easily manage 3D models from products in their catalog. Photographs from websites can also be used to create assets ready to use in fittings on users.
The 250 million Snapchatters can then use them on shopping sites or via Lenses thanks to the latest innovation called “Dress Up” on Snapchat. This will bring together all the possible AR fittings via the app and the Lens Explorer section.
All Lenses to virtually try on clothes and accessories are grouped together // Source: Snap
You can try on the glasses you like // Source: Snap
It will also be possible to take a picture of yourself in several positions to make suitable virtual fittings. And the clothes follow your movements even more than before.
The app takes a picture of the user’s body // Source: Snap
The garment is virtually tried on // Source: Snap
And the filter follows your movements // Source: Snap
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