Expected later in July, the new MacBook Air M2 worries, even before its launch, manufacturers of portable PCs under Windows. The latter fear a best-seller that would impact their sales … in a market that is already suffering a post-health crisis decline.
The MacBook Air M2 has what it takes, at least on paper, to hurt the competition…and obviously, it knows it. According to DigiTimes industry sources, some manufacturers of Windows laptops are ” worried ” that the marketing of the new MacBook Air negatively impacts the sales of their models under Intel processors, in particular.
“A Wintel brand salesman remarked that at a price of $1,000 to $1,500, the MacBook Air would crowd out other high-end laptops,” thus reports the Taiwanese media, alluding to Windows laptops equipped with Intel processors. “Improvements to the M2 processor, webcam and chassis put the new MacBook Air’s slight price increase within an acceptable range for consumers“, we read. A dynamic which could on the other hand be counterbalanced by the reluctance of the consumer to buy in the midst of a period of inflation and economic uncertainty.
With its new MacBook Air, Apple wants to hit where it hurts…
If Intel is back in the race against AMD with its 12th generation mobile processors, “Alder Lake“, the firm remains out of step with the new M2 chips from Apple… at least in terms of energy efficiency. In this field, the ARM architecture of Apple’s solutions is particularly advantageous. It allows you to develop an excellent level of performance on battery power. A feat that the competition has a hard time replicating despite its advances.
With its new MacBook Air M2, Apple also promises (compared to the MacBook Air M1) an 18% more efficient machine in terms of CPU and 35% faster in terms of graphics performance. The device also benefits from a brand new, more modern chassis and an improved camera (thanks to the adoption of a new 1080p FaceTime camera).
Still, the new MacBook Air M2 will probably be a little more attractive across the Atlantic, with a positioning from 1199 dollars (excluding state taxes). In France, the machine will start at 1499 euros, which could make it less relevant against certain models of the competition. Note, however, that Apple has not yet announced a specific launch date for the MacBook Air M2. Some sources nevertheless mention a marketing from July 15th.
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