In a video, Nothing confirms that the first copies of the Phone (1) will only be available by invitation. Enough to reward fans of the brand and facilitate logistics.
We’re only talking about him right now. The Nothing Phone(1) is in the news right now as the brand kicked off its pre-launch teaser. Every day, new information is distilled on the web and the latest video of Carl Pei’s new company tells us a little more about the launch and especially the first sales of the phone.
The Nothing Phone(1) by invitation
” What is important is that the community has it first. That doesn’t mean they have to be the only ones, but they have to have it first “, explains Basile David,product marketingat Nothing. And to allow its community to get the scoop on the Nothing Phone(1), the brand intends to go through a system of invitations.
Understand by this that only a chosen few will be lucky enough to be able to buy the shiny back phone when it launches. This is already the strategy applied by Carl Pei during the first launches of OnePlus smartphones at the time, which then caused as much enthusiasm as frustration.
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The co-founder of the two brands explains:When you make a very complicated product like a smartphone, it takes a while to ramp up. We can either wait until we have amassed a lot of phones and start sales then, or start selling as soon as possible. We chose the latter solution.»
Full details of this invite system have yet to be revealed, but Nothing wants to ensure that all of its die-hard fans get one before opening sales to more people when supplies run out.
Don’t make a Samsung
This method has several advantages for the company. In particular, it makes it possible to sell its products just in time, and therefore to avoid the logistics costs linked to the storage of products and unsold products. If the criticism is not there, Nothing will be able to limit production and avoid unnecessary costs.
We can put this in parallel with what is apparently happening to Samsung at the moment. The rumor indicates that the Korean giant would have 50 million phones on its hands, the fault of sales much lower than expected.
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