Netflix is experiencing a crisis and the firm wants to bounce back by focusing more on its recent video game service.
If we know Netflix above all for its series and films, the brand has also launched its Netflix Gaming video game service a few months ago. For the first time, Netflix has lost subscribers and wants to be ready to modify its service to the point of integrating advertisements. Another angle of attack chosen by Netflix will be to continue investing in video games. Netflix’s interaction with the video game industry is not new, the firm has been multiplying video game adaptations in film or series for several years: The Witcher, Cuphead, Castlevania or even Resident Evil and of course the excellent Arcane series. This time it’s about betting on the games themselves.
A catalog of games to download
It is the Washington Post which details this strategy for us. Netflix has acquired several independent studios in recent months and would like to quickly expand its catalog to reach around 50 titles by the end of 2022. These would still be mobile games to download from the Play Store or the App Store, but accessible only to Netflix subscribers. This is not streaming, unlike the SVOD service.
Latest catch: the video game Exploding Kittens, mobile adaptation of the successful board game of the same name. It will be available in a mobile version next month and a show will be offered on Netflix dedicated to this game from 2023.
It remains to be seen which will be these 50 games that will integrate the Netflix catalog in the coming months.
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